This course provides an in-depth understanding of the principles, processes, and practices of professional selling and effective sales management. Students will explore both the art and science of selling, focusing on the development of relationship-based strategies, communication techniques, handling customer objections, sales forecasting techniques, and ethical sales behavior. The course also examines the strategic role of sales in an organization, including recruitment, training, motivation, and evaluation of sales teams. Students will gain practical skills in personal selling, account management, and customer relationship management (CRM). Through case studies, simulations, and real-world scenarios, students will master the sales process, from prospecting to closing, and develop the competencies needed to succeed in sales careers or lead sales operations within diverse industries.