Students may have liked their favorite brand or non-profit on Facebook, followed them on Twitter, and watched their videos on YouTube. Why? What do businesses and non-profits expect to gain from the use of social media? This course examines the use of social media as a marketing and communication tool. Using readings, case studies, current events and a marketing project, students will understand introductory topics in marketing and the benefits and implications of using social media for marketing and communications as well as potential effects on stakeholders.
MGMT 361: Social Media and Marketing
Program