Students may have liked their favorite brand or non-profit on Facebook, followed them on Twitter, and watched their videos on YouTube. Why? What do businesses and non-profits expect to gain from the use of social media? This course examines the use of social media as a marketing and communication tool. Using readings, case studies, current events and a marketing project, students will understand introductory topics in marketing and the benefits and implications of using social media for marketing and communications as well as potential effects on stakeholders.