BUS 334: Strategic Planning & Action

Program
Credits 3
Attributes
Using case studies of businesses and not-for-profits, examines the broadest and most fundamental questions confronting organizations. Examines principles of internal organization, criteria for selecting among alternative options and the relationship of the organization to its external environment. Explores pricing and promotion of products and services, along with broader social, legal and ethical implications of the organization's activities. Prerequisite: BUS 200 and 203 or consent of the instructor.

Prerequisites